Welcome to AJL Coaching!

I’m Alli LaRochelle, based in Annapolis, Maryland, where I live with my husband, two teenage sons, and our three giant dogs. With 15+ years of experience in triathlon racing and coaching since 2018, I bring a wealth of knowledge and passion to every athlete I work with. My coaching has guided athletes from sprint distance triathlon, IRONMAN triathlon, distance swimming events, marathons, HYROX and everything in between. From IRONMAN World Championship qualification, to PR’s and competing at the D1 collegiate level, I’ve helped all kind of athletes reach their goals.

I am a USAT Triathlon, USA Cycling, US Masters Swimming, IRONMAN , TriSutto, and Training Peaks Certified coach.

My own triathlon journey began with Sprint and Olympic distances, and since then, I've completed 13 IRONMAN races, including the prestigious IRONMAN World Championships in Kona, as well as 18 half-distance (70.3) races, achieving 10 podium finishes and 8 World Championship qualifications across both distances.

Beyond coaching, I am a business owner, a co-founder of a nonprofit, and a breast cancer survivor—dedicated to resilience, community, and helping others achieve their athletic goals.